Last week, Spyder Trap Online Marketing kicked off its Lunch and Learn series. This was an idea inspired by my experience at a previous agency. The objective of a lunch and learn is to have the in-house leader of a discipline teach the rest of the company about his or her discipline.
Spyder Trap’s first Lunch and Learn featured Search Engine Optimization (SEO).
Before I go into some thoughts on SEO, I must talk about how cool this lunch and learn series can be. Personally, I know little about email marketing, web design, or web development. By taking time to teach each other everything we do, it strengthens each employee and gives everyone a better understanding of what everyone does.
I have found it very interesting to hear and participate in such a great amount of discussion around SEO as of late. Looking back to a year ago, all the talk within the online marketing world was social media, social media, SOCIAL MEDIA!!! It was the end all, be all for online marketers. If you said social media in a presentation, or in a one-on-one conversation, you were applauded.
A year later, here we are discussing SEO, not social media. While social media appeared to be the new, shiny toy, SEO has been the steady presence for years in the online marketing puzzle. People seemed to have forgotten the importance of SEO, especially for local and small businesses. I have enjoyed the resurgence of SEO in the online marketing conversation.
After promoting this on Facebook and Twitter, we received a lot of positive feedback, including people who would like to attend outside of our group. We will keep all of you posted on when the next lunch and learn will be. Thank you for the interest and support!
