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Inaugural Lunch & Learn: Search Engine Optimization 101

Last week, Spyder Trap Online Marketing kicked off its Lunch and Learn series. This was an idea inspired by my experience at a previous agency. The objective of a lunch and learn is to have the...

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Using Analytics To Find Opportunities In Your Search Marketing Efforts

It’s easy to scratch the analytics surface of your website and pay attention to only overall traffic numbers, referral sources and time on site. These data points make the most sense to many business...

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10 Reasons Search Should Be Part Of Your Web Design Process From The Start

It’s the common web design process for most organizations. You design, develop and launch a new and improved website that will add to your company’s bottom line. It’s usually after this create and...

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Local Search Ranking Factors 2011 Released

David Mihm has released his annual comprehensive guide to local search ranking factors for Google.  Local Search Ranking Factors Volume 4 offers valuable insight on the the major shifts in local search...

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Search Trends, Statistics & Adoption in Healthcare

This post is part 3 of a 3 part series on the web, online marketing and healthcare. Our first post looked at mobile, our second post looked at social, and today’s post is on search marketing in the...

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Search Marketers Find A Home In Minnesota

Those of us who take great interest in terms like anchor text, rich snippets, meta titles, schema, retargeting and analytics have a place to trade war stories, learn and connect.  The Minnesota Search...

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Google Gives Clarity On Responsive Web Design And Mobile Search

Mobile web design and mobile search are hot topics for many businesses, and Google provided some great clarity on how they treat these topics at the SMX Advanced conference I attended and presented at...

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Spyder Trap Leads SEO Classes

Last week Spyder Trap’s Search Marketing Manager Daniel Hollerung served as the expert instructor for part one of a two-part class on search engine optimization at DemandQuest, a continuing education...

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Weekly Web Picks – Vol. 2

1) Webmaster Tools – Put in Your Feature Requests! Google Webmaster Tools (WMT) not up to your standards? Now’s your chance to tell Google what you, as a site owner or webmaster, would like to see...

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Weekly Web Picks – Vol. 3

By now you should be thoroughly disgusted with how many pieces of pie you ate yesterday. But hey, we’re not judging. Luckily, you can burn some calories by exercising your brain with our Weekly Web...

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Weekly Web Picks – Vol. 4

  1) Cyber Monday Desktop Spending Up 18% Over Last Year It’s no surprise to see online shopping rise around the holidays. Although, this year bore witness to an unprecedented leap in Cyber Monday...

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The Global SEO Landscape: An Interview With Jonathan Allen

Last week, I talked with former searchenginewatch.com director and L&T.co founder Jonathan Allen about the challenges facing search marketers in the global marketplace. The interview left me with...

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Weekly Web Picks – Vol. 5

Happy Friday The 13th, from everyone at Spyder Trap. Hopefully yours was as busy and as Freddy Kruegger-free as ours was. Here are our web picks from this week. Enjoy, and please share! 1) The World’s...

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Weekly Web Picks – Vol. 6

1) Virtual Insanity There’s been much discussion and excitement surrounding virtual reality, but little real action taken. To date, the barrier has largely been the high cost. Big companies can play...

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Weekly Web Picks – Vol 7

In this week’s version of the “Weekly Web Picks” we will be looking to our friends on social networks. Some of you already know that we will be featuring your shares, others do not. Either way, we’d...

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14 Tech & Marketing Predictions for 2014

1. Biotech On The Rise 2014 will bear witness to a spike in biotech devices and applications that will help us better understand what’s going on within our bodies. Just look to the emergence of...

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The Ultimate Guide to Google’s Keyword ‘(Not Provided)’

Hindsight being 20/20, we should have done more sooner. Seemingly overnight, all keywords were being gobbled up by the dreadful “(not provided)” category in Google Analytics. Within a matter of two...

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Your Guide To Universal Analytics

On April 2nd, Google made it official: Universal Analytics is now out of beta. This milestone indicates that Universal Analytics is closer to becoming the gold standard for tracking web and device...

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Semantic “SEO”: You’ve Had It Wrong All Along

What is “semantic search” and why does it matter? “Semantic search” and “semantic SEO” are getting a lot of press lately, but these terms are unfortunately still poorly defined. In truth, the term...

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The Importance Of Developing & Maintaining a Cohesive Digital Personality

Parts Make Up The Whole Modern businesses are complex. While many appear to be structured the same – containing departments, facilities, people, ideas and technology – the truth is each company is as...

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